Global Links Foundation: Informations

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<a href="http://www.amazon.com/dp/B009CFQ67A/?tag=globallinkfou-20" target="_blank">SEO PowerSuite</a> </h4>
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This is a question that gets asked often, and it’s a very heated topic to
  boot. There are plenty of folks in the industry who say it’s alive and well,
  and plenty of others who think it’s on the way out. Long-time SEO Jill Whalen
  recently announced
  she’s ending her SEO career because “Google now works. The tricks to beat
  and spam Google no longer work as well… This means, my friends, that my work
  here is done.”</h4>
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For more evidence of the changing times in the SEO industry, look at the
  SEO industry’s poster company, <a href="http://moz.com/">Moz</a>, which
  recently changed its name from SEOMoz, by which it had been known since it
  was founded in 2004. Are we witnessing the beginning of an exodus from
  professional association with SEO?</h4>
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I caught up with Sam McRoberts, CEO of <a href="http://www.vudumarketing.com/">VUDU Marketing</a> and a widely
  published expert in the SEO field, for an interview to assess the state of
  the SEO industry and answer the question: Is SEO dead?</h4>
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<b><span style="color: blue;">Jayson Demers</span>: </b>So, as an SEO myself, I’m not sure there’s
  ever been a more loaded question…but seriously, is SEO dead?</h4>
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<b><span style="color: blue;">Sam McRoberts</span>:</b> Honestly, the answer really depends on how
  you define SEO. If, when you say SEO, what you really mean is manipulating
  search engines to place sites that don’t really deserve to rank well at the
  top of the SERPs…then yes, I’d say that’s dead (or dying at least, as some
  manipulative tactics still work quite well).</h4>
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However, even though some SEOs work to game the system, I’ve never really
  felt like that was the correct definition of SEO.</h4>
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Because we so often use the SEO acronym, we forget sometimes that it
  stands for Search Engine Optimization. SEO, at its heart, is the process of
  making websites more accessible and understandable to search engines. It
  shouldn’t be, and really doesn’t need to be, manipulative.</h4>
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<span style="color: blue;"><b>Demers</b>: </span>So SEO isn’t about manipulating rankings?</h4>
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<span style="color: blue;"><b>McRoberts</b>: </span>To be fair, SEOs have always been split into
  two (often overlapping) camps; those who work to actually make sites better,
  and those who work to game the system to get crappy sites (that don’t deserve
  to rank better) ranking better.</h4>
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And again, in all fairness, most SEOs do (or have done) a bit of both.</h4>
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<span style="color: blue;"><b>Demers</b>: </span>Would that be the difference between white hats
  and black hats?</h4>
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<span style="color: blue;"><b>McRoberts</b>: </span>White hats and gray hats really, since true
  black hats are exceedingly rare, the outliers of the SEO industry. I actually
  think that gray hats make up the bulk of active SEO practitioners, something
  that Google is fully aware of.</h4>
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 <span style="color: blue;"><b>Demers</b>: </span>What do you mean by that? 
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<span style="color: blue;"><b>McRoberts</b>: </span>Well, if you look at the
 major algorithm updates that Google has released over the last few 
years, there have been a number that were very clearly aimed at gray hat
 SEO tactics. Panda and Penguin, in particular, are the most stand out 
examples, though there have been others.</h4>
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Panda was targeted at sites with thin or duplicate content, or sites 
with too many ads on-page. Penguin hit over-optimized anchor text in 
link profiles. There were also updates that hit keyword rich domain 
names. All of these represent tactics used heavily by gray hat SEOs.</h4>
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<span style="color: blue;"><b>Demers</b>: </span>Why now? Google has been around for 15 years, why are they just now going after SEOs in such an overt way? 
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<span style="color: blue;"><b>McRoberts</b>: </span>I have a theory here. 
During Google’s first decade of life, they had a really challenging time
 dialing up the sophistication of their algorithm. To really understand 
websites from a human perspective, and to match those websites with 
search queries and searcher intent in a way that made searchers happy, 
is one hell of a machine learning challenge.</h4>
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The foundational areas that SEOs tend to focus on, on-site keyword 
usage, indexation issues, etc. have all helped Google to get a better 
grasp of what’s out there and how it all fits together.</h4>
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In a sense, SEOs helped Google to index and understand the web, and 
in the process to make their algorithm better, more human-esque. 
Google’s most recent major algorithm change, Hummingbird, was 
specifically designed around an improved ability to understand natural 
language and searcher intent.</h4>
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But at the same time, while SEOs have helped Google with one hand, they’ve been hurting it with the other.</h4>
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<span style="color: blue;"><b>Demers</b>: </span>Hurting it how?</h4>
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<span style="color: blue;"><b>McRoberts</b>: </span>SEOs were (and many 
still are) helping sites to rank better that don’t really deserve to 
rank better. In many cases, SEOs bought or worked with keyword-rich 
domains, loaded them with poor-quality content and ads/affiliate links, 
and manipulated their link profiles.</h4>
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While plenty of SEOs were helping legitimate sites to improve their 
presence, to the benefit of searchers, far too many were making Google’s
 search results poorer in quality.</h4>
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Google relies on having excellent search results so that people will 
continue to use them when they perform searches. SEOs were muddying up 
the search results with crappy sites, causing a degradation of overall 
search result quality.</h4>
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Lower quality SERPs = a poor experience for searchers, so Google 
needed to make drastic changes to clean things up and restore/improve 
the quality of search results.</h4>
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<span style="color: blue;"><b>Demers</b>: </span>So Google made some changes. 
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<span style="color: blue;"><b>McRoberts</b>: </span>Exactly, and continues 
to make those changes. And this is where all the “SEO is dead” talk 
stems from. Google has made so many changes that directly impact SEO 
tactics that the message is crystal clear: “SEOs: Stop messing with our 
search results”.</h4>
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When one of the largest and most powerful companies on the planet 
decides to aggressively go after a specific group of people, that 
changes the game.</h4>
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In essence, Google has really polarized the SEO space. There are now 
white hats, and black hats…there are very few gray tactics that still 
work, and the ones that do aren’t going to last much longer.</h4>
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<span style="background-color: yellow;"><span style="color: blue;"><b>Demers</b>: </span>So, manipulative SEO is 
dead or dying, except for the really extreme players, the black hats. 
What does that mean for the SEO industry?</span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>McRoberts</b>: </span>Honestly, it’s a game 
changer. Engaging in SEO tactics that worked 5 years ago (even 2 years 
ago) now poses a big risk, not to mention rapidly diminishing returns.</span></h3>
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<span style="background-color: yellow;">SEOs will need to adapt or die. Luckily, SEOs are really good at adapting to change.</span></h3>
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<span style="background-color: yellow;"><br /></span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>Demers</b>: </span>So you think SEO will survive? It’s not dead or dying?</span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>McRoberts</b>: </span>SEO, the art of making 
content more accessible and understandable to search engines, will exist
 and thrive for as long as search engines exist.</span></h3>
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<span style="background-color: yellow;">That said, SEO is no longer a silo. It has massive dependencies in 
other departments, from social and content to PR and advertising.</span></h3>
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<span style="background-color: yellow;">If anything, I’d say that the role of SEO has changed from 
specialist/technician to more of a project manager/strategist role. SEOs
 are exceptional at understanding how all the pieces of the online 
marketing puzzle fit together.</span></h3>
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<span style="background-color: yellow;"><br /></span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>Demers</b>: </span>So what’s next for SEO? With all that’s changed, would you recommend the SEO field to anyone as a career?</span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>McRoberts</b>: </span>Current SEOs, the smart 
ones, are already shifting into roles like creative director, marketing 
manager, digital marketing strategist, etc. They’re escaping the SEO 
silo because they know full well that SEO is no longer an independent 
discipline.</span></h3>
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<span style="background-color: yellow;">For people looking to get into SEO, I’d probably recommend against 
it. I mean, learn SEO, by all means, but you’d better also learn PPC, 
CRO, design, social, copywriting, basic coding skills, and numerous 
other disciplines on top of that. The days of being a plain old SEO, a 
specialist, are pretty much done.</span></h3>
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<span style="background-color: yellow;"><br /></span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>Demers</b>:</span> Thanks Sam, this has been really informative. Any parting advice?</span></h3>
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<span style="background-color: yellow;"><span style="color: blue;"><b>McRoberts</b>: </span>I’d really encourage 
people to think of SEO differently. SEO is far from dead, but it’s 
changed so drastically that people really need to learn to think of it 
as less of a marketing tactic, and more of a branding play.</span></h3>
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Is SEO Dead or still alive

ADVANCED SEO WEBSITE SUBMISSION SOFTWARE PACKAGE SEO PowerSuite This is a question that gets asked often, and it’s a very heated topic to boot. There are plenty of folks in the industry who say it’s alive and well, and plenty of others who think it’s on the way out. Long-time SEO Jill Whal…